I happen to LOVE the NFL. I don't like the Denver Broncos. BUT when I learned that they had a quarterback who was a juvenile onset/type 1 diabetic, playing for them. I started watching them. Mind you I didn't want the Broncos to win, but I wanted Jay to do well.
Thankfully Jay got traded to the Chicago Bears. What I find interesting is the NFL didn't often mention him being a diabetic. I don't know if it was because he asked them not to, or if the NFL didn't think diabetes was that important to discuss.