Case Study: DiabetesSisters’ First Reddit AMA Exceeds Industry Benchmarks
In October 2025, DiabetesSisters hosted its first-ever Reddit Ask Me Anything (AMA) in collaboration with the DECIDE Study and Dr. Kartik Venkatesh, a maternal-fetal medicine expert. The goal was to give women a safe, anonymous space to ask questions about gestational diabetes and postpartum risk while connecting them to trusted resources.
The campaign combined a live Reddit AMA, a targeted ad strategy, a follow-up resource hub, and multi-channel promotion. The result was a high-impact, cost-efficient campaign that outperformed all industry benchmarks for health-focused Reddit outreach.
Campaign Goals
- Reach women affected by or at risk for gestational diabetes
- Create a live, expert-led discussion through Reddit AMA
- Drive traffic to educational resources and form submissions
- Launch a permanent GDM resource hub for ongoing support
Why Reddit?
Reddit is home to highly active parenting and women’s health communities. The AMA format allows for anonymous Q&A, ideal for sensitive health topics. As one of the fastest-growing platforms for engagement, Reddit was the right fit to meet women where they already seek advice and connection.
Results at a Glance
Reddit AMA Campaign Performance
- 617,325 impressions
- 4,655 clicks
- 0.90% CTR on AMA thread
- $0.22 CPC (well below Reddit’s average for health campaigns)
Reddit benchmark for health campaigns: 0.20% to 0.30% CTR
AMA thread performance: 3x higher than average
Website & Organic Performance
- 447 AMA landing page views
- 48 form submissions (10.74% conversion rate)
- 302 sessions on AMA event page
- 97 sessions on GDM Resource Hub
- 801 influenced contacts across all channels
- 8,717 emails sent, 824 opened, 47 clicks
Community Impact
Dr. Venkatesh answered a wide range of questions covering GDM diagnosis, treatment, postpartum care, and emotional wellbeing. The AMA thread continues to serve as a discoverable resource for women seeking support.
DiabetesSisters also launched a Gestational Diabetes Resource Hub to provide long-term educational support beyond the AMA.
Let’s Partner
This AMA model is scalable and repeatable. DiabetesSisters is expanding this format to cover additional women’s health topics like PCOS, postpartum depression, prediabetes, type 2 diabetes, and more.
